WDBJ reporter Alison Parker was interviewing a woman about a local story out of Franklin County, Virginia, at approximately 6:45 a.m. Wednesday when the shots rang out and both women screamed.
As the camera fell to the ground, the audience got the briefest glimpse of a man who appeared to pointing a gun toward the downed cameraman.
The station cut away to a shocked anchor, Kimberly McBroom, back in the studio.
The reporter, Alison Parker, 24, and photographer Adam Ward, 27, were both killed in the shpoting at Bridgewater Plaza near Moneta, the station reported later.
The gunman is believed to have fired six or seven times, WDBJ General Manager Jeff Marks said.
“We do not know the motive. We do not know who the killer is,” Marks said. “We do know the Franklin County sheriff … they are working very diligently to track down both the motive and the person responsible for this terrible crime against two fine journalists,” he said during the station’s coverage of the shooting.
The station does not believe that the interview subject was injured, Marks said.
“Our hearts are broken,” Marks said on air, explaining that Parker’s and Ward’s colleagues are “holding back tears.”
McBroom described Parker as a “rock star” and said, “You throw anything at that girl and she could do it.”