You would think everyone is opposed to sexual assault, but apparently we need a public awareness campaign to let Obama’s low-information voters it’s not OK to sexually abuse women.
The White House has enlisted the NCAA, MTV and Electronic Arts, the producer of popular video games like The Sims and the Madden NFL franchise, to promote its new public awareness campaign against campus sexual assault.
President Obama and Vice President Biden will unveil the “It’s On Us” program during an event Friday at the White House. The campaign, according to administration officials, is designed to “create new social norms” by encouraging men to do their part in stopping sexual assaults.
“Most men are not comfortable with violence against women, but often don’t speak out because they believe that other men accept this behavior,” a White House official said.
As part of that effort, the administration has recruited high-profile partners who will promote the administration’s public service announcements on the issue.
The NCAA will air “It’s On Us” commercials at the venues for collegiate championship events like the March Madness tournament, and link to the campaign on its website and social media profiles.
Viacom, the corporate owner of MTV, VH1, BET, and CMT will also participate on social media, changing the avatars on its Facebook, Twitter, Tumblr and other social media channels to the “It’s On Us” badge. The networks will also promote the campaign on their website and in a series of on-air segments.
Oh goody, another mindless hashtag campaign. While they’re at it, let Crazy Uncle Joe it’s not OK to grope women.