No Joke: Illinois Partners with The Onion to Pimp ObamaCare

Posted by on Feb 11, 2014 at 11:35 am

It’s come to this: Spending $150,000 to run ads on a satirical website.

Illinois is turning it’s Obamacare sales pitch into a joke.

To get more people to sign up for health care, the state is bragging it will spend $150,000 on ads for the satirical news site The Onion.

“We know that to effectively reach Young Invincibles – who are 53 percent of our uninsured residents in Illinois – we have to work with non-traditional, and especially digital, sources for news and entertainment. That’s where The Onion fits right into our outreach strategy,” Jennifer Koehler, executive director of Get Covered Illinois said in a news release.

If they had a product worth selling they wouldn’t be so desperate.

“You always have to be careful when you’re advertising on the Onion,” Syverson told Illinois Watchdog. “Because readers don’t always know if that’s a joke ad or a legitimate ad.”

The joke is on America.

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