Anything for attention, so long as it’s “shocking” to consumers.
American Apparel has form for shocking. It thrives on it. First we had the real-life model in transparent underwear showing everything (yes, everything) off to the masses. Last year we had the menstruating hairy vagina T-shirt. Gross. And now we have mannequins with big hairy bushes, spilling out of equally frightening knickers in shop windows.
Compared to previous stunts, a bit of merkin on a mannequin seems relatively tame. Nevertheless it’s had New Yorkers stopping in their tracks to look at and take photos of the store’s shop front window in New York. Naturally, the store has been inundated with press calls. Like I say, a brazen PR stunt.
But the reaction to the hairy mannequins and the subsequent fuss they’ve caused says more about the world we live in than the company’s cheap shot at free marketing.
Why are big hairy bushes still such a shocking thing?
Alright, I know I don’t really need to answer that. As my fellow Wonder Women writer Beverley Turner explained recently, a whole generation of young men are grossed out by Mother Nature’s handiwork because it hasn’t appeared on porn stars since the early 1990s.
And putting pubic hair on full display for the American public feels like a scene from some ’70s porn film, when big bushes were all the rage.
Not that we’re prudish or easily offended, but frankly we never thought we’d see the day when “hairy bushes” were the focus of a news story. Will the next installment be discussing manscaping?
The inevitable Twitter snark ensues:
— Doc (@Doc_68W_) January 17, 2014