Least Trusted Brand in News: Something Called ‘BuzzFeed’

Posted by on Oct 21, 2014 at 7:33 am

You know you have a branding problem when far-left sinkholes Daily Kos and Think Progress rank ahead of you.  For some reason opinionated radio programs are also listed here, but let’s face it: When you’re an Internet sewer that does listicles and practices the art of ruining people for random tweets you might want to reconsider your lot in life. By the way, we wonder what the sample of respondents is when the BBC, NPR and PBS rank near the top, but whatever.

When it comes to getting news about politics and government, liberals and conservatives inhabit different worlds. There is little overlap in the news sources they turn to and trust. And whether discussing politics online or with friends, they are more likely than others to interact with like-minded individuals, according to a new Pew Research Center study.

The project – part of a year-long effort to shed light on political polarization in America – looks at the ways people get information about government and politics in three different settings: the news media, social media and the way people talk about politics with friends and family. In all three areas, the study finds that those with the most consistent ideological views on the left and right have information streams that are distinct from those of individuals with more mixed political views – and very distinct from each other.

Now of course people are going to gravitate toward sources that reaffirm their political beliefs if it’s opinion they’re seeking. But when nobody on the political spectrum trusts you


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4 Responses to “Least Trusted Brand in News: Something Called ‘BuzzFeed’”

  1. doesky on 25/25/14 at 6:00 pm

    Too many conservatives being fooled by the BBC. They are as leftist as the other MSM lefties (or should i say MFM / MoFoM)