Award-Winning MSNBC Star Comes in 708th Place in Nielsen Ratings: “He sort of stinks on TV”

Posted by on Mar 31, 2014 at 7:42 am

We must admit our disbelief not at the fact this twit came in 708th place in the Nielsen ratings. We’re stunned there are 707 other programs to measure. On the upside, there’s nowhere to go but up for MSNBC’s award-winning Tiger Beat heartthrob.

Ronan Farrow’s MSNBC talk show is facing cancellation amid poor ratings, sources exclusively tell Confidenti@l.

Farrow, 28 — the opinionated, blue-eyed son of actress Mia Farrow and either Woody Allen or Frank Sinatra (even Farrow’s not sure which) — has been a disaster for MSNBC. The channel took the frequent cable-show guest and handed him his own program, “Ronan Farrow Daily,” which premiered in late February.

“He sort of stinks on TV,” an MSNBC source told Confidenti@l. “He hasn’t turned out to be the superstar they were hoping for.”

The theory was that Farrow, a Rhodes scholar who graduated college when he was 15 and went on to score degrees from Yale and Oxford, would bring his 245,000 Twitter followers with him to television. “But that hasn’t happened,” the source said. “Just because someone is a boy genius-turned-Twitter star doesn’t mean they deserve their own TV show.”

We think this whole boy-genius status may be a fabrication.

Even worse: Wednesday’s show was 708th among all programming ranked by Nielsen, in both total viewers and the 18-to-49 age group advertisers covet. The midnight airing of “Baggage” on the Game Show Network came in ahead of it, at No. 707, and the 8 a.m. “Golden Girls” on the Hallmark Channel (No. 700) crushed it.


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11 Responses to “Award-Winning MSNBC Star Comes in 708th Place in Nielsen Ratings: “He sort of stinks on TV””

  1. J.J. Sefton on 31/31/14 at 8:09 am

    “Golden Girls?” He should be so lucky. He was more likely beaten by re-runs of “The Goldbergs.”

  2. Hamilton on 31/31/14 at 9:13 am

    Fear not people.
    This won’t be the last we will see of Ronan. He’s being groomed for bigger and better things.
    Next stop, Washington D.C.

  3. Krebs v Carnot on 31/31/14 at 9:44 am

    MSNBC is engaged in frenetic negotiations with Arnold Schwarzenegger to come on board, at which point they will dub it, “Ronan Versus Conan: Too Few Marbles to Chase and None Worth Catching”

  4. Neokong on 31/31/14 at 9:51 am

    Just like with Obamacare and Obama himself we are told how wonderful and brilliant something is but then they roll it out and it is a complete flop.

  5. looking closely on 31/31/14 at 10:07 am

    He does look like a young Sinatra. Maybe if he could sing like Sinatra, he’d have something.

    That said, it boggles the mind why any bigwig at MSNBC could think you could hand someone with zero broadcast experience a TV program with the expectation that they’re going to be even a moderate success.

    Developing and holding an audience is hard work, and requires quite a bit of talent, typically developed with years of experience (and often failure, too).

    Lots of people try this, and the overwhelming majority fail. So the expectation here SHOULD be that Farrow will fail. Its not really his fault that he was given this opportunity. . .but really, what the hell was MSNBC thinking?

  6. Rich B on 31/31/14 at 12:20 pm

    What a wonderful example of the Peter Principle in action. Then again it is PMS-NBC so just consider the source.

    And how does one “sort of” stink? Is that the same as being “sort of” pregnant?

  7. Acethepug on 1/01/14 at 7:11 am

    Handed a job and accolades for his name and pedigree, and not for any accomplishments.

    Isn’t this also really the story of Obama?