The University of Kansas has demanded that a Twitter fan page devoted to posting pictures of coed cleavage butt out.
The University sent a cease and desist or order to @KUboobs, which took off like wild fire in February 2012 when female Jayhawk fans began sending in ‘boob selfies’ – pictures of their cleavage in low-cut KU t-shirts.
The ‘boobment’ – as Ken Soap, who runs the page, calls it – has spawned more than 55,000 Twitter followers and its own line of KU merchandise.
KU Boobs announced the legal filing by the university with a Twitter post yesterday that said: ‘KU Boobs has been ordered to cease and desist by The University of Kansas by June 12, 2013.
‘If you have ever wanted to submit a #kuboobs pic and never have, this is your last chance!’
In response, numerous young women submitted photos of their cleavage with the hash tag #SaveKUboobs.’