Stunner: Al Jazeera America Can’t Find Any Advertisers

Posted by on Aug 19, 2013 at 6:39 am
soledad

Don’t worry, folks. Once the midterm elections ramp up in 2014 we’re sure Democrats will be more than  happy to try and reach the crackpot audience tuning in to see such media luminaries as Soledad O’Brien and David Shuster. Until then they’ll have to survive on in-house ads and promos.

Oh well.

When Al Jazeera America hits the air tomorrow, it will come with a big budget, a global network of 1,000 journalists and a mission to compete with entrenched rivals like CNN, Fox News and MSNBC.

What it won’t have? Advertisers.

The network launches with just six minutes of commercial time an hour — less than half the typical ad load of a cable news channel. Most of those will be in-house promos and local ad spots as national advertisers shun the controversial network.

The Mideast news outlet, funded by the government of Qatar, is gunning for an American audience despite a deep distrust in the wake of the 9/11 terrorist attacks and the Iraq war.

While Al Jazeera is spinning the lack of ads as a positive for viewers, behind the scenes it is having a tough time persuading Madison Avenue to buy airtime on a network perceived as anti-American.

“I wouldn’t give them a dime, especially since we are in New York,” said one advertiser, who asked not to be named.

“They’re owned by an Arab country and they ran the [Osama] bin Laden tapes. I just wouldn’t trust them,” he said, referring to Al Jazeera’s role in gaining access to the late al Qaeda leader.

A major ad agency buyer who was pitched on the channel was even more blunt: “Not touching that one.”

In the meantime, they’re at least maintaining a  sense of humor.

“[Advertisers] have been especially interested in our decision to limit the number of commercial minutes each hour and how our commitment to fact-based, unbiased and in-depth reporting appeals to the same audience they are trying to reach,” an Al Jazeera spokesperson said.

Because if anyone is fact-based and unbiased, it’s Soledad O’Brien. Oh, wait…

 

Tags:

14 Responses to “Stunner: Al Jazeera America Can’t Find Any Advertisers”

  1. gregorylent on 19/19/13 at 7:01 am

    i find al jazeera to be a welcome voice, like rt today, cutting through the american mainstream media which so often feels like usa internal propaganda … ads will come

  2. David B. on 19/19/13 at 10:29 am

    gregory, if you wanted a voice that cuts through the American mainstream media you’d watch Fox News.

  3. Carolina Girl on 19/19/13 at 10:29 am

    And I will make it a point never to buy another product from anyone who DOES advertise.

  4. skh.pcola on 19/19/13 at 11:44 am

    @gregorylent: Stalin, Mussolini, and Mao had such stimulating and refreshing plans for their nations, eh? Your confirmation bias is showing, child. Any port in a storm, for progtard filth.

  5. Jenny on 19/19/13 at 3:42 pm

    There are grassroots organizations that have been actively pressuring major companies to not advertise on this anti American and hateful, intolerant station for months. Good work and keep it up !!

  6. jukin on 19/19/13 at 4:52 pm

    I don’t see how Al Jazeera could be any worse than CBS/ABC/NBC/NYT/AP….

    Hell Al Jazeera might even hate America less than our alphabet soup media.

  7. Alan_Kansas on 19/19/13 at 8:34 pm

    One America News is tons better than Al Jihad TV. Also BBC World News is good too as is Sky News. I also watch Fox News some and The Blaze along with PJTV. But no Al Jihad TV. Al Jihad has Soledad O’Brian and David Shuster and other idiots.

  8. Fishaddict on 20/20/13 at 2:38 pm

    The plan is similar to “The Mouse that Roared” by Leonard Wibberley. In it a cash strapped country sends an envoy to America, declares war, surrenders, and demands war reparations. It is an eloquent move by AJ and how much do you want to bet they will soon have their hand out asking for ‘fair’ treatment and a propping up with public funds in no time.

  9. Mikey on 20/20/13 at 10:53 pm

    I completely agree with Carolina Girl (ab0ve) … I will make it a point never to buy another product from anyone who DOES advertise …(on Al Jizz America).

    Total Boycott!

  10. just sayin on 21/21/13 at 12:00 pm

    “I don’t see how Al Jazeera could be any worse than CBS/ABC/NBC/NYT/AP….”

    Hint: Al Jazeera will cut thru the leftist bullshit and replace it with mooslim bullshit.