Companies Spending Millions to Accommodate Bloomberg’s Nutty Soda Laws

Posted by on Mar 03, 2013 at 9:50 am

They should send him the bill.

An ounce is costing them millions.

Soft-drink companies have spent huge sums retrofitting their assembly lines to accommodate Mayor Bloomberg’s new soda crackdown, according to industry insiders.

The law, which kicks in March 12, forbids hundreds of city eateries from selling soda in containers larger than 16 ounces.

Few drink makers in New York put beverages in that size bottle — and none is a soda. They include Snapple, Pom and Sunny Delight.

But the 16.9-ounce bottle is a popular size for Coke, Pepsi and other carbonated beverages.

Because those bottles are banned in eateries, many companies are changing to the slightly smaller packaging. But the change is going to cost plenty.

An unintended irony is all that extra plastic has the enviro-nuts fretting. Maybe Bloomberg should ram through another law to cope with that.

Environmentalists and packaging experts worry that plastic waste will increase as a result.

They reason that since two-liter bottles will no longer be available from many restaurants, customers will choose to buy more bottles in a smaller sizes.

“Having four 16-ounce bottles with four caps and four labels is going to create more waste versus one two-liter bottle with one cap and one label,” said Elisabeth Cuneo, editor-in-chief of Food & Beverage Packaging magazine.

 

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2 Responses to “Companies Spending Millions to Accommodate Bloomberg’s Nutty Soda Laws”

  1. Vic Kelley on 3/03/13 at 11:13 am

    I’d rather the companies just abandon the NYC market. If the people of NYC are willing to submit to this crap then they’re not worth doing business with. Or just only send them 12 oz. cans.

  2. Kshoosh on 4/04/13 at 3:14 pm

    “Having four 16-ounce bottles with four caps and four labels is going to create more waste versus one two-liter bottle with one cap and one label,” said Elisabeth Cuneo, editor-in-chief of Food & Beverage Packaging magazine.

    It’s almost like they didn’t think through the consequences before shoving this legislation through. But that’s crazy-talk, Democrats would NEVER pass half-baked legislation without thinking it through and weighing consequences, just to get something on the books and make it look like they care.