NBC’s 2016 Election Effort: Hillary, The Miniseries

Posted by on Jul 27, 2013 at 6:44 pm

We’re just sure there’ll be plenty of scrutiny about Benghazi. Aw, heck, who are we kidding? By the time this dreck is lensed they’ll have her saving lives there.

A miniseries about Hillary Clinton, timed to precede the 2016 presidential election, is part of NBC’s effort to create “event” programming that will draw viewers to the shrinking world of broadcast network TV, the network’s programming chief said Saturday.

“We need to be in the event business. I think you’re going to hear that from every broadcast network,” said Bob Greenblatt, NBC Entertainment chairman.

Though Clinton hasn’t announced her intention to seek the Democratic nomination for president, Greenblatt spoke as if her candidacy is expected.

“Hillary” could air before Clinton announces her decision, but the timing has yet to be determined, he said.

The four-hour miniseries “Hillary,” starring Diane Lane as the former first lady and secretary of state, is one such bid for distinctive programming, Greenblatt said.

The goal is to woo viewers who are increasingly drawn away by cable TV’s eye-catching, critically acclaimed fare like “Mad Men” and “Breaking Bad” and other media choices.

Broadcasting’s audience is shrinking by 4 percent to 7 percent annually, Greenblatt told a meeting of the Television Critics Association.

“Anything that can shake up the landscape and say, `we have something special”‘ would be considered part of the varied group of event projects, he said.

We doubt a fictional account of this vile woman will help ratings.


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