A real stunner an NBC program will have her on to pimp her absurd water campaign. Maybe they should enlist her as a weight-loss participant.
When The Biggest Loser Returns this week to NBC, one sponsor is bringing a famous face.
The First Lady Michelle Obama will appear on the show during November in support of a campaign urging people to drink more water launched by the Partnership for Healthier America, a cause Brita water filters is embracing as part of its marketing.
In addition to Brita, Subway, Ford, Jennie-O, Planet Fitness and General Mills have multiplatform campaigns and licensing deals linked to the show’s 15th season.
Subway spokesman and NASCAR driver Carl Edwards will lead a workout during one of the show’s episodes. For the first time, Subway will also be featuring people from Loser in one of its commercials. Last season’s winner, Danni Allen, and another popular contestant Courtney Crozier, appear in a new spot.
Monica Austin, senior VP of business and brand development at Shine, which produces the show, says sponsors return because of the “health and wellness message that only Biggest Loser can deliver for them.”
She should be familiar with big losers since she’s married to one.