Low-Rated MSNBC Hack ‘Special Ed’ Schultz Jettisoned to Saturday Graveyard Slot

Posted by on Mar 14, 2013 at 7:53 am

He apparently kept a straight face announcing the “good” news:

One of MSNBC’s most important and lucrative time slots, 8 p.m., is about to get a new host. But MSNBC won’t name the person quite yet.

The existing 8 p.m. host, Ed Schultz, surprised his viewers on Wednesday night by saying that Thursday night’s edition of “The Ed Show” would be his last. In April he will take a new weekend shift from 5 to 7 p.m. on Saturdays and Sundays.

“MSNBC will be expanding its weekend programming, and this opens a big opportunity for ‘The Ed Show’ and my brand,” Mr. Schultz said at the end of his nightly news talk show, which is known for having a focus on labor issues and the working class in the United States. He asserted that he had raised his hand for the assignment “for a number of personal and professional reasons.” Among them, he said: “I want to get out with the people and tell their stories.”

Of course anyone wants to expand their brand moving from a coveted prime-time slot to a mid-afternoon Saturday slot. Such a no-brainer we can’t figure out why he took so long to make the move. MSNBC, meanwhile, is looking to expand their own brand by subtly moving left:

At the same time, the channel has also been trying to add more progressive talk shows and nonpartisan newscasts on the weekends, as evidenced by Mr. Hayes’ program and a like-minded one by Melissa Harris-Perry, a Tulane University professor. Late last year MSNBC quietly extended its live programming up until 5 p.m. on the weekends. With Mr. Schultz, it will edge closer to the prime time hours that are now occupied by documentaries like “Lockup,” a series about prisons.

The move was so quiet nobody even noticed. Forward!


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12 Responses to “Low-Rated MSNBC Hack ‘Special Ed’ Schultz Jettisoned to Saturday Graveyard Slot”

  1. Jeff on 14/14/13 at 8:15 am

    I was flipping through the channels last night and caught a few seconds of his show and he was going on about Romney’s 47 percent. I thought the elections was over and Obama “won.” Guess if you don’t want to say bad things about Obama, let’s keep hitting Palin and Romney.

  2. crackermike on 14/14/13 at 9:33 am

    MSNBC is moving Sergeant Schultz so they can move further left? is that even possible?

  3. Zipity on 14/14/13 at 10:29 am

    Yeah Fat Eddie, 5 pm on Saturday is a slot most hosts of a show that already has abysmally low ratings would KILL for.

    I hope this doesn’t get him upset enough to shoot ANOTHER dog.

    Although if he does, he’ll probably get a dinner invite from Obama.

    As long as he brings the dog for the entree…

  4. scituate_tgr on 14/14/13 at 10:43 am

    “the channel has also been trying to add more progressive talk shows and nonpartisan newscasts on the weekends”

    That format’s worked out so well in the past – GO FOR IT!

  5. Kensington on 14/14/13 at 11:00 am

    To be fair, Ed seems just stupid enough to believe this really is an upward move.

    I wonder if Phony Stupid Ed will try a move to the right again. Maybe he’ll have better luck this time.

  6. Troy Riser on 14/14/13 at 11:25 am

    Someone else mentioned it, but it bears repeating: exactly how much farther Left can MSNBC go? What are they gonna do, adopt a Che Guevera logo? Play old Moscow May Day parades? Recycle Castro speeches? Hire Oliver Stone as chief anchor?

    And who’s the suit that brought it up in the MSNBC management meeting, anway? Who said, ‘Hey, guys, I just don’t think we Leftist enough?’

    On the plus side, it’s nice to see the masks coming off. I’m sure it’s been a wearisome ordeal for some of them. It can’t be easy for hardcore, old-school Marxists to keep up the ‘traditional liberal Democrat’ act for years on end.

    Most importantly, now we know what ‘Progressive’ really means.

  7. marcus tullius cicero on 14/14/13 at 12:38 pm

    Nothing ever changes, the replacement is as
    moronic, left lib. as growling shultz.
    change face but not idiology……

  8. Bullard on 14/14/13 at 12:42 pm

    The NYT article comments are a hoot. Readers there point out how great the saturday and sunday early hours are for giving talkers like Special Ed time to fully develop their thoughts. Special Ed, mixed in with the vitamin and get-rich pitchmen seems, somehow, fitting.

  9. Cristo52 on 14/14/13 at 5:50 pm

    Ya think they could get him to wear an orange jumpsuit while he does the show, like all the other weekend staff at MSNBC?