Since its founding in 2004, the progressive watchdog group Media Matters for America has been a thorn in the side of Fox News. Its dozens of staffers monitor the network’s leadership, hosts, guests and financial dealings incessantly, calling out misinformation, conflicts of interest and evidence of a partisan agenda, in a bid to shed light on the workings of the right-wing echo chamber.
But in the coming years, Fox will no longer be the center of Media Matters’ universe. That’s because the group believes it has effectively discredited the network’s desire to be seen as “fair and balanced.”
“The war on Fox is over,” said Media Matters Executive Vice President Angelo Carusone. “And it’s not just that it’s over, but it was very successful. To a large extent, we won.”
According to its strategic plan for the next three years, a copy of which was provided to The Huffington Post, Media Matters envisions shifting its focus to new, increasingly influential targets, including Spanish-language media, social media streams, alternative online outlets and morning and entertainment sources. It will enhance its state media and issue-based monitoring, as well as continue its focus on right-wing radio and legacy outlets.
“We’ve always said, ‘Media Matters watches Fox, so you don’t have to,'” said Bradley Beychok, the group’s president. “That remains true. Fox News isn’t going to stop lying, so we’ll stay on that beat. But, our success regarding Fox News means that our talented team will carry out our mission in different ways consistent with a new strategic vision responsive to the transforming media environment.”
Talented team? Child, please.
The reaction was swift and humorous.
hahahahahahahhahahahhahahahahahahahaahahahahahahahahahahahaahahhhahahahahhahhahahahahahhahahhahahhahhahahhahahahhhahahahhahhahhah cc: @mmfa
— Rick Wilson (@TheRickWilson) December 13, 2013
If this is victory, we’d hate to see what defeat looks like.
Ten years since becoming number one, FNC has sustained a 147% advantage over CNN and a 144% advantage over MSNBC in Total Day viewership. In Adults 25-54, FNC beat CNN by 92% and MSNBC by 101%. Meanwhile, in Primetime, FNC has surpassed CNN by 131% in total viewers and 58% in A25-54 while overtaking MSNBC by 142% in total viewers and 105% in A25-54, according to the Nielsen averages for January 2012.