When even the twits on MSNBC are laughing at you you’ve got a real problem.
Described as a “hipster-ish model” by co-host Mika Brzezinski, the appearance of the bespectacled, sideways-glancing, cocoa-drinking, onesie-wearing manchild drew guffaws from Joe Scarborough, and the rest could hardly get through their comments without laughing themselves.
When Brzezinski said it was an attempt to get young people to sign up, Scarborough replied, “That ain’t how you do it.”
The Rich Lowry column they reference is here.
Pajama Boy’s place in Internet infamy was secured as soon as the insufferable man-child was tweeted out by Organizing for America.
He is the face of a web ad that is the latest effort by the Obama team to leverage the holidays for conversation about Obamacare. “Wear pajamas,” the ad reads. “Drink hot chocolate. Talk about getting health insurance. #GetTalking.”
And, sure enough, Pajama Boy is wearing pajamas—a zip-up onesie in classic Lamar Alexander plaid—and drinking hot chocolate. He is in his twenties, sporting hipster glasses he could have bought at Warby Parker and an expression of self-satisfied ironic amusement.
Pajama Boy is about as threatening as Michael Cera and so nerdy he could guest-host on an unwatched MSNBC show. He is probably reading The Bell Jar and looking forward to a hearty Christmas meal of stuffed tofurkey. If he has anything to say about it, Obamacare enrollments will spike in the next few weeks in Williamsburg and Ann Arbor.
Perhaps the goal of OFA was to create a readily mockable image to draw attention to its message, in which case Pajama Boy was a brilliantly successful troll. The right immediately Photoshopped him into the Mandela funeral selfie and emblazoned his photo with derisive lines like, “Hey girl, I live with my parents,” and, “How did you know I went to Oberlin?”
Two days and Pajama Boy is a legend. Heckuva job, Obama!