Coca Cola executives who recently decided to stop supporting the American Legislative Exchange Council (ALEC) did so in response to demands from an obscure left-wing activist group, Color of Change (COC). So were executives of giant candy-maker Mars, Inc. when they announced a similar decision earlier today.
That is why Color of Change may be the most powerful group in America you’ve never heard about.
The demand that Coke, Mars and other corporate donors stop making contributions to ALEC – a long-established conservative legislative group that researches and writes model legislation that is often adopted by state legislatures – is only the latest COC campaign to hit a nerve.
Previous COC successes include pushing advertisers on Glenn Beck’s Fox News Show to withdraw their ads, a campaign that played a role in the cable news and opinion network’a decision to drop the controversial production in June 2011.
Others who have felt the wrath of COC include now-former MSNBC opinion analyst Patrick Buchanan, Fox Business News anchor Eric Bolling, Lou Dobbs when he was on CNN, and the late Andrew Breitbart.