So what are they saying, he’s not been a nice guy all this time? Thanks, for finally noticing.
President Obama is taking a softer, gentler approach in some of his campaign ads in light of poll numbers that show his own favorability ratings taking a lashing amid the incessantly negative tone of the campaign.
Team Obama’s pivot to the positive—a throwback to the campaign’s “hope and change” theme of 2008 — comes as a new NBC/Wall Street Journal poll shows that voters have increasingly negative views about both Obama and his opponent, Mitt Romney.
The survey indicated that 22 percent blame Obama for running a negative campaign while 12 percent pointed the finger at Romney’s negativity. The poll showed that 34 percent blamed both sides.
Remember, whenever a Democrat was on the receiving end of a perceived negative campaign the media would lament how awful it is for democracy. Heck, we’re still hearing people whine about Lee Atwater from 1988. But Obama and his stooges in the media pile on Romney daily with baseless charges and made-up stories, yet somehow Obama’s a victim in their eyes, and now must “soften” himself.
If this guy was any softer he’d be a Kleenex.
The negativity reflects a campaign that is “months ahead of where campaigns normally are” in terms of advertising and messaging, according to Bill McInturff, the Republican pollster who conducted the NBC-Wall Street Journal survey along with Democratic pollster Peter Hart.
He predicted that the Obama campaign will respond to the mood of the electorate with a string of positive advertising.
“They did that in 2008, and my guess is they’ll do more of that now,” he said.
Republicans say the new efforts are proof the Obama campaign is worried about the public perception that the president is no longer the candidate he was perceived to be in 2008, when he promised to bridge the political divide.
“He was supposed to be the guy who changed politics, who brought all the hope and change, but people are disappointed, and you’re seeing that reflected in the polls,” said Kirsten Kukowski, a press secretary at the Republican National Committee.
They later go on to cite the already-discredited NBC poll from the other day, pretending Obama is in a six-point lead.