Nobody could argue that Romney has run a dazzling campaign. Indeed, he didn’t even try. Boston spent the summer husbanding its resources and accreting a massive amount of money to spend once he is formally the candidate of the GOP.
September will begin with Romney holding a gigantic financial advantage — and he will be using it closer to the election, when (assuming it’s well-conceived and useful) such spending will be far more effective than summer ads. Even more important for Romney was his vice-presidential pick. The selection of Paul Ryan has proved to be a spectacular success, and spectacular in unexpected ways.
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