NBC ‘Apology’: We Deeply Regret Being Caught Smearing Zimmerman

Posted by on Apr 03, 2012 at 7:37 pm

They apologize, sort of, but not to the guy the smeared. Some apology.

During our investigation it became evident that there was an error made in the production process that we deeply regret. We will be taking the necessary steps to prevent this from happening in the future and apologize to our viewers.

But they don’t say who did it or the reason why. Of course, we all know why: They wanted to paint Zimmerman as a racist.

No matter how you feel about Zimmerman, that bit of tape editing was unfair to the truth and to Zimmerman’s reputation, such as it is. Reaction on Twitter and elsewhere to my previous post on this matter, was brutal toward NBC, with many comments suggesting the worst about the network’s motivations, reliability and so on.

Does the statement adequately address those concerns? On the good front, it acknowledges the mistake and apologizes to viewers for the bad editing. It’s a forthright correction and spares us any excuses about the faulty portrayal. On the bad front, the statement is skimpy on the details on just how the mistake unfolded. Nor does it articulate an apology directly to George Zimmerman, the “viewer” who is most aggrieved by the screw-up. In light of all that’s happened, Zimmerman may be a tough person for a news network to apologize to, but that’s just the point: Apologies are hard.

Oh, and for the WaPo, they might want to update the Zimmerman photo, one which has helped promulgate the now-failed narrative.

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6 Responses to “NBC ‘Apology’: We Deeply Regret Being Caught Smearing Zimmerman”

  1. nequelquepart on 3/03/12 at 9:09 pm

    I think there is a miscarriage of Justice and we need to start a twitter campaign that targets all of their advertisers!

  2. nequelquepart on 3/03/12 at 9:16 pm

    I would organize a boycott of their advertisers but I don’t know who sells their crap on this channel because I do not watch it.
    I see Conrad Hotels advertises on the NBC website. Funny, I saw no apology when I went there!

  3. Blue Hen on 4/04/12 at 8:50 am

    NBC: So we smeared a white hispanic and made him out to be a racist. So what? It’s not like they’re people or anything.