Well, since she’s going to be so front and center, she’s now fair game.
Team Romney won’t ever say a critical word. But we can.
Taking on a more prominent political role, first lady Michelle Obama is launching a nationwide effort to motivate every supporter of President Barack Obama to get more involved in his re-election campaign — and bring along somebody else, too.
The “It Takes One” program urges supporters to make a difference in this election, and to “start by taking one action that will help grow our campaign,” Mrs. Obama says. In a three-minute video message to supporters being released Thursday, the first lady tells supporters that with a tighter election than 2008 likely this fall, “in the end it could all come down to those last few thousand votes in a single state.”
The Obama campaign said Mrs. Obama would lead the “It Takes One” effort, which will include digital, paid media and grassroots organizing. Campaign officials said Mrs. Obama would be the face of the effort and personally participate in many It Takes One events as she travels the country, recruiting neighborhood team leaders, speaking to groups of women to ask them to volunteer and stopping by voter registration events.
That represents a significant increase in the first lady’s role in the campaign. Already, she has been traveling the country to raise money for the campaign, and making appearances at rallies designed to energize volunteers and supporters.