Former Obama Adviser Shows How Simple It Is To Manipulate the Media

Posted by on Jun 28, 2012 at 8:37 am

Gee, it’s hard to believe the media would be so susceptible to pre-packaged spin that they readily regurgitate without question.

Let’s say you’re a former Obama adviser who describes yourself on your LinkedIn page as “part of the founding leadership team of Barack Obama’s successful U.S. Senate race” and you start your own political public relations firm.

And let’s say your firm decides to pitch influential Greek Americans on a public relations makeover to repair its country’s image and stature to the American public.

So you put together a presentation outlining how you’re going to plant op-eds in American newspapers, generate opposition research, mobilize grassroots organization, and provide “rapid response.”

Let’s say this presentation includes several case studies of your previous behind-the-scenes work, including work for Boeing, Comcast, and NBC. These case studies include claims that you generated “212 op-eds” to be seen throughout print and online media, in order to curry favor for a government contract for Boeing’s refueling tankers, which would generate several billion dollars in revenue from taxpayer money.

And let’s say you then store that presentation online, allowing anyone access if they have the correct URL. You probably wouldn’t want the media to stumble across this presentation, would you?


A presentation by McLeanClark, discovered on Prezi by Whispers, implies that former Obama adviser Joe McLean‘s PR firm sees the American media as easy to manipulate. In McLeanClark’s world, the media appears to be a place where op-eds written with help from the firm—though not necessarily with their byline—will simply be accepted and printed.

Read the rest and ask youself one question: Why would the media be so willing to accept and report as fact material which they themselves did not produce and has an obviousl slant to it?

4 Responses to “Former Obama Adviser Shows How Simple It Is To Manipulate the Media”

  1. Bill54 on 28/28/12 at 9:45 am

    You mean you expect the media wizards to understand what they are reporting on? Silly boy….

  2. CG on 28/28/12 at 3:57 pm

    Yes, they have taken the presentation down. Anyone know of any site that managed to archive it and/or get screenshots before it was taken down?

  3. crosspatch on 28/28/12 at 5:40 pm

    This is the sort of thing that Fenton Communications does all the time. I haven’t seen their site recently, but they used to BRAG about it They would brag about having contacts with “sympathetic” journalists and about practically writing the story and dropping it in the journalist’s lap. And that was for supposed “news”, not op ed.

    This is exactly why the news is junk. The journalists in many cases are just getting their content from PR agencies.