The job of the Obama persuasion army was to make sure that those targets never stopped having their heads filled via emails, phone calls, meetings and such with what Barack Obama was saying as president. USA Today reported, for example, that when Mr. Obama delivered his State of the Union speech last January—a half-year before Mitt Romney was the official GOP nominee—the campaign’s persuasion army held 2,700 house parties.
These field operations were the reason the nation’s 44th president had to do 153 fundraisers this year. This wasn’t just a presidency. It was a political corporation producing political product.