Uh, what the hell were they thinking?
Booksellers Waterstone’s has apologised for inappropriately promoting Adolf Hitler’s book Mein Kampf as a “perfect” Christmas present.
But the UK’s largest bookshop chain has denied it is attempting to bolster sales of the infamously antisemitic work, despite the JC discovering several stores deliberately and prominently displaying the book.
Staff at Waterstone’s in Huddersfield used a festive point-of-sale sticker to promote the book as “the perfect present” with an accompanying personal recommendation message by a staff member trumpeting the book as “an essential read for anyone”.
Town-centre stores in Manchester, Liverpool and Cheshire have been displaying front covers of multiple copies of the book, a sales technique designed to attract the attention of shoppers.
The trend was first spotted by Jewish travelling salesman Jonathan Levine, 44, from north Manchester. He has now received an apology from Waterstone’s, after he complained.
Mr Levine said: “I would be most obliged if Waterstone’s would explain what lies behind the apparent zeal on their part to promote this disgusting work. When challenging one of the staff in Manchester’s Deansgate branch, I was told that it was ‘a Christmas bestseller which sold really well’. A dubious justification indeed for selling this hateful work.”
The story neglects to note who might be buying them. I wonder why?
Update: It’s still available from them online, as it surely is elsewhere.