The “Perfect” Christmas Stocking Stuffer

Posted by on Dec 22, 2011 at 5:56 pm

Uh, what the hell were they thinking?

Booksellers Waterstone’s has apologised for inappropriately promoting Adolf Hitler’s book Mein Kampf as a “perfect” Christmas present.

But the UK’s largest bookshop chain has denied it is attempting to bolster sales of the infamously antisemitic work, despite the JC discovering several stores deliberately and prominently displaying the book.

Staff at Waterstone’s in Huddersfield used a festive point-of-sale sticker to promote the book as “the perfect present” with an accompanying personal recommendation message by a staff member trumpeting the book as “an essential read for anyone”.

Town-centre stores in Manchester, Liverpool and Cheshire have been displaying front covers of multiple copies of the book, a sales technique designed to attract the attention of shoppers.

The trend was first spotted by Jewish travelling salesman Jonathan Levine, 44, from north Manchester. He has now received an apology from Waterstone’s, after he complained.

Mr Levine said: “I would be most obliged if Waterstone’s would explain what lies behind the apparent zeal on their part to promote this disgusting work. When challenging one of the staff in Manchester’s Deansgate branch, I was told that it was ‘a Christmas bestseller which sold really well’. A dubious justification indeed for selling this hateful work.”

The story neglects to note who might be buying them. I wonder why?

Update: It’s still available from them online, as it surely is elsewhere.

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6 Responses to “The “Perfect” Christmas Stocking Stuffer”

  1. AmishDude on 22/22/11 at 9:10 pm

    I hear that, inside every Booksellers Waterstone’s, there isn’t a Starbuck’s coffee, but there is an Allahu Snackbar.

  2. Boo on 22/22/11 at 11:31 pm

    Shame on JWF. Go to the source, the quotes were clearly taken out of context … Perfect gift for anyone SEEKING TO UNDERSTAND ADOLF HITLER. Lost a lot of respect for you here JWF

  3. Zimriel on 23/23/11 at 12:32 am

    Boo: It would make for an awkward family gather-round, for Tiny Tim to open up the wrapper and find “Mein Kampf”. It’s not exactly something the Baby Jesus would approve.

    Although, my meek and nice parents did buy my little moonbat brother some Slavoj Zizek literature, which is just as bad. . .

  4. Mashiki on 25/25/11 at 12:38 pm

    Seeking to understating Adolf? Oh please. That’s like trying to understand the unibomber by reading his manifesto, unless you have a psychology degree, it’s useless. To understand a person you examine their actions, not their words.