Uh, WTF is this?
From the folks who brought us the controversial image in the 1990s of a priest and a nun in a lip-lock comes an even more explosive one that pushes the boundaries of advertising and communication: US President Barack Obama and China’s supreme leader Hu Jintao kissing each other flush on the lips.
The jolting, jaw-dropping picture, which is being released all over the world, is part of Benetton’s “Unhate” campaign launched in Paris on Wednesday. It’s one of a series of six images showing world leaders, including Obama and Venezuela’s Hugo Chavez, France’s Nicholas Sarkozy and Germany’s Angela Merkel, and Israel’s Benjamin Netanyahu and Palestine’s Mahmoud Abbas, in a mouth-to-mouth kiss. One photo features the Pope in a lip-lock with Ahmed al-Tayeb, Sheikh of the Al-Azzhar mosque.
Obviously photo-shopped and digitally-manufactured, the images are certain to stun and perhaps outrage the world, a fact that the edgy Italian company is looking forward with both anticipation and apprehension. The company did not seek or obtain permission from any of the leaders featured in the series, but ran the campaign by its lawyers, who returned a “murky” verdict about possible legal consequences, Benetton officials said, citing the companyas presence in 120 countries with differing laws.
Via the Puffhost, via Slu.