One company’s marketing brainstorm is also a horrifying nightmare for some whiny woman with way too much time on her hands. Props to the Lego folks for figuring out that there’s an untapped market out there: girls.
Plans for girl-themed Lego sets that feature bosomy figurines, a hot tub, a beauty parlor and lots of pink are sparking a backlash.
A Brooklyn girl-power activist has started an online petition that garnered more than a thousand signatures overnight.
“The new line of Legos is focused on girls getting their hair done and sitting at a cafe and hanging out at the beach,” said Dana Edell, executive director of the group SPARK.
“And they’re sexualizing the figurines.”
Lego figurines have always been boxy, almost gender-neutral forms. The characters from the new lines, LadyFigs, are taller and curvier, with noticeable busts.
They all live in Heartlake City. Construction sets include an inventor’s workshop, a splash pool, a “cool convertible,” a design studio and a dog show.
Sounds like the place to be. Let the kids fantasize a little and enjoy their childhoods before they grow up to be shrieking malcontents.