Latest Christmas Outrage: Sexualized Lego Figurines

Posted by on Dec 23, 2011 at 1:30 pm

One company’s marketing brainstorm is also a horrifying nightmare for some whiny woman with way too much time on her hands. Props to the Lego folks for figuring out that there’s an untapped market out there: girls.

Plans for girl-themed Lego sets that feature bosomy figurines, a hot tub, a beauty parlor and lots of pink are sparking a backlash.

A Brooklyn girl-power activist has started an online petition that garnered more than a thousand signatures overnight.

“The new line of Legos is focused on girls getting their hair done and sitting at a cafe and hanging out at the beach,” said Dana Edell, executive director of the group SPARK.

“And they’re sexualizing the figurines.”

Lego figurines have always been boxy, almost gender-neutral forms. The characters from the new lines, LadyFigs, are taller and curvier, with noticeable busts.

They all live in Heartlake City. Construction sets include an inventor’s workshop, a splash pool, a “cool convertible,” a design studio and a dog show.

Sounds like the place to be.  Let the kids fantasize a little and enjoy their childhoods before they grow up to be shrieking malcontents.


One Response to “Latest Christmas Outrage: Sexualized Lego Figurines”

  1. Mashiki on 24/24/11 at 1:42 pm

    My little sister would have loved it when we were younger, I can almost bet on it. She used my lego’s as much as I did, enough that I still have the scars on my arm from the epic fights we got in over who’s turn it was. Hah.