A new Barnes & Noble Nook to take aim at Amazon’s Kindle Fire?
Barnes & Noble Inc will introduce on Monday what analysts and the blogosphere predict will be improved, and in some cases, cheaper versions of its Nook devices to compete for holiday tablet sales.
The largest U.S. bookstore chain’s Nook has been a hit since its launch in 2009, but the retailer is under pressure from Amazon.com Inc, which in September introduced the Kindle Fire, its first tablet, to challenge the tablet-like Nook Color and slashed the price on its basic Kindle.
Technology blog Engadget claimed in a post on Thursday to know that Barnes & Noble would unveil its first tablet, for $249 at the launch in New York. It earlier said, citing leaked presentation slides, that Barnes & Noble would lower the price on its touchscreen e-reader, launched in May, to $99 from $139, matching that of the Kindle Touch.