Ashley Madison newspaper ad calls overweight women ‘scary’

Posted by on Nov 09, 2011 at 1:38 pm

“We call it as we see it.”

The cheating minds behind adultery website Ashley Madison aren’t backing down from their controversial claims that overweight women are undesirable and – yes, really – “scary.”

Advertisements for the “married dating service for discreet encounters” pushed all sorts of limits with the release of their second print ad Tuesday, one that laid its views out quite clearly.

In the ad, a plus-size model lies in a seductive pose while scantily clad in black and red lingerie. Above her, a slender model who is half her size strikes the same pose.

A giant red X is marked next to the plus-size model, and a green check of approval is stamped next to the thinner woman.

The text?

“We call it as we see it.”

In a statement to Jezebel, Ashley Madison founder and CEO Noel Biderman defended his ads, saying that they were “the best thing that could’ve happened to this woman…Despite what you may want to think, she is reaping the press for her own pornography website.

“She took these pictures and signed the release knowing that they were not just for ‘personal use.’ However, if she can get great publicity from this, all the power to her.”


One Response to “Ashley Madison newspaper ad calls overweight women ‘scary’”

  1. Hooray for Captain Spaulding on 10/10/11 at 10:47 am

    Exactly what is the bad part? That large woman IS scary.
    There’s slightly chubby .. and then there’s hideously fat.